E-commerce in Peru

E-commerce

E-commerce market

E-commerce is a promising market in Peru. Strong growth is predicted, even though the market is still new, mainly due to increasing internet access in the country and the presence of reliable platforms. According to the Peruvian Chamber of Electronic Commerce (Cámara Peruana de Comercio Electrónico - Capece), e-commerce business in Peru grew 198% in the last two years. The main reasons for e-commerce growth are changes in governmental policies, lower taxes, better internet penetration and the development of new tools to protect online transactions. 90% of connected Peruvian adults have made online purchases at least once. There are over 12.5 million online shoppers in Peru, out of which 8.6 million buy using mobile devices (smartphones and tablets) and 3.6 million of them purchase using desktops. The preference for mobile devices is expected to continue, with a predicted growth of 55% in smartphone and tablet users, and a 30% increase in desktop users by 2020. According to the U.S Department of Commerce, the number of people connected to the internet is increasing by 10% every year in Peru, which creates a great opportunity for e-commerce companies. Additionally, Peru is a young country, where 55% of the population is 30 and younger, the age group that tends to be the most active when it comes to online shopping. The top products among Peru’s e-commerce shoppers were electronics goods, followed by clothes and shoes. Almost 55% of online shoppers are under the age of 30 and men make up 64% of users. Some of the most popular e-commerce websites in the country are Mercado Libre, OLX, Linio, Falabella, Ripley and Platanitos.