E-commerce in Montenegro

E-commerce

E-commerce market

Due to increased consumer awareness and the demand for products, B2C sites have grown in the past few years, but 75.8% of the population have never bought goods over the internet and just 25% of businesses receive or place orders online, according to MONSTAT. In 2017, just 13% of population purchased online, according to Eurostat. The most popular goods purchased over the Internet are clothes and sports goods, with 77.7% of online shoppers having bought at least one article of that category in 2017. Holiday accommodation is the second most popular category (22%), followed by films and music (10.9%), medicines (7.5%), video games and other computer software (5.3%). Nowadays there are websites for online banking, bill settlement, consumer products and grocery shopping. Since June 2014, the most prominent online payment system in the world, PayPal has been available in Montenegro. Most people buy from EU countries or sellers from around the world, and national websites aren't very popular, with only 29.1% of online shoppers making purchases from local websites in 2017. Most users prefer buying at global web stores such as Aliexpress, Ebay, Etsy and ASOS, but some of the top local e-commerce websites in Montenegro include kaktus.me, tehnoplus.me, tornall.ru and tempo.co.me.