Kenya: Buying and Selling
Kenya’s grocery retail market is dominated by the following local supermarket chains in 2016:
- Nakumatt (34 stores), average annual sales of USD 600 million
- Tuskys (45 stores)
- Uchumi (22 stores)
- Naivas (29 stores)
Small retailers are also in the midst of expansion in Kenya, including Mulleys & Sons, GreenMart, QuickMart, Maathai Supermarket, EastMatt and CleanShelf.
Foreign chains have faced resistance in the country. Nevertheless, the French supermarket chain Carrefour opened two stores in Nairobi, one in 2015 and the other in 2017. That same year, South Africa’s Massmart opened its Game store in Nairobi, and Botswana’s Choppies announced plans for an acquisition of ten Ukwala supermarket outlets.
Kenya’s e-commerce market is worth an estimated USD 47.3 million. Key players in the country’s online shopping scene include Jumia, Kilimall and OLX.
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Latest Update: May 2024