Business Practices in Denmark

Hierarchy tends to be flat in Denmark. Danish decision-making involves consulting with everyone involved. Employees often address bosses by first name, indicating how hierarchies are not strictly enforced. Discussions are welcome and decisions will be made slowly and methodically.

It is important to remember that Denmark is an informal culture, even if people are reserved at first. Formality can be perceived as unfriendliness. Business relations are usually kept separate from personal relations and maintained with greetings cards, gifts and shared meals.

Presentations should be well organised, factual, and backed up by figures and charts. It is advised to send an agenda before the meeting and to work from it without deviation. Avoid hyperbole, maintain eye contact and expect direct questions. You should never talk about avoiding taxes as this is viewed as stealing from the Danish people.

Communication tends to be direct. You should avoid being loud. Maintain eye contact when you are introduced. Speaking a little Danish may work as an icebreaker. Danish humour can be confusing or morbid to newcomers, especially when self mockery or "law of Jante" (no one can think themselves better than others) is used. Blunt comments from Danish people can even be viewed as them opening up as individuals. Speak up during business meetings regardless of your place in the hierarchy, just do so politely.

Business meetings are usually scheduled at lunch in a restaurant (rarely at dinner).  Tipping 10% for good service is acceptable.