The distribution network in Chile
- Evolution of the Sector
-
The Chilean food retail sector is composed of a mix of large supermarkets, mid-sized grocery stores, convenience stores, gas station markets and thousands of smaller independent neighborhood convinience stores. The Chilean retail industry is the most developed in the Latin American region, with retail sales reported at USD 27.9 billion in 2020, with a 2.9% increase over the previous year (US Foreign Agricultural Service). Supermarkets food sales totaled USD 15.1 billion, or 54.2% of total food sales in 2020 (US Foreign Agricultural Service). On-line food sales are growing, boosted by the social distancing measures and strict quarantines implemented in 2020 to avoid the spread of the COVID-19 virus. Online food and drink sales totaled 1.2 billion and grew by 133% in 2020 (US Foreign Agricultural Service).
According to the National Institute of Statistics (INE), in 2019 (latest available data) the Chilean food retail sector comprised 1,382 stores, including hypermarkets, supermarkets and other small food retail stores with a minimum of three checkouts, with 34% of them are in the Metropolitan region.
It is worth noting that Chile is becoming increasingly urbanised. This is not only true in the Santiago Metropolitan Region (which accounts for one-third of the country's population), but also in provincial or second-tier cities. The distribution sector has been adjusting to this trend, especially grocery retailing, which has been adopting a convenience store model through chained convenience stores and smaller supermarkets located close to consumers in the middle of residential neighbourhoods. This development is also due to a scarcity of retail space and Chilean consumers' interest in convenience.
- Market share
-
The distribution sector in Chile is highly concentrated with only a small number of actors sharing a majority of total sales. There are eight major supermarket chains in Chile, targeting different customer profiles with different format stores, spread all over the country.
Chile’s main supermarket groups in 2020 were (US Department of Agriculture):
- Walmart Chile, the largest supermarket chain in the country in terms of revenue with a market share of approximately 12.9%, operating around 363 stores under the Líder and Express de Líder brands
- Cencosud, with a market share of around 7.5%, operating around 247 hypermarkets and supermarkets under the Jumbo and Santa Isabel brands
- SMU is the third largest chain with a market share of 6% and 290 stores under Unimarcbrand
- Tottus (owned by Falabella) with a market share of 2.1% and 69 hypermarkets and supermarkets.
- Retail Sector Organisations
-
Asociacion Gremial de Supermercados de Chile
© eexpand, All Rights Reserved.
Latest Update: July 2024